Once you've crafted an engaging Property Description, it's time to write compelling Site Descriptions. These descriptions help Hipcampers choose the campsite or glamping accommodation that best fits their needs. Unlike the Property Description, which sells the overall experience of your Hipcamp, the Site Description plays a more functional role—providing clear, detailed information about individual campsites or structures. Here’s how to write a great Site Description.
1. Describe the Site’s Location & Setting
Explain where the site is on your property and what makes it special.
Key details to include:
- Is it shaded, sunny, or open?
- Is it near water, woods, or open fields?
- How far is it from parking, trails, or amenities?
Example:
"Tucked away in a secluded grove of oak trees, this site offers plenty of shade and privacy. Just a two-minute walk from the river, it’s perfect for campers who love fishing or morning swims."
2. List the Site’s Key Features
Help Hipcampers understand what’s available at the site.
- Size & Capacity: How many tents/RVs fit? Is it group-friendly? How many guests can sleep in the structure?
- Terrain: Flat, grassy, rocky, sandy?
- Amenities: Fire pit, picnic table, seating, electricity, water access, heating, bedding?
- Access: Drive-in, walk-in, hike-in? Any parking nearby?
- Accommodations: If applicable, describe cabins, yurts, tiny homes, treehouses, or glamping tents.
Example:
"This spacious site comfortably fits up to two tents. The ground is soft and grassy, making for a great night’s sleep. A picnic table and fire ring are provided, and potable water is available nearby."
"Our beautifully furnished yurt includes a queen bed with cozy linens, a wood stove for chilly nights, and a private deck overlooking the lake."
3. Set Expectations Clearly
Be honest about potential challenges or restrictions so Hipcampers can plan accordingly.
- Accessibility: Any steep terrain or rough roads?
- Noise Levels: Is it peaceful or near a road/farm/other campers?
- Weather Considerations: Is it exposed to wind, prone to mud, or shaded?
- Wildlife & Bugs: Are bears, mosquitoes, or other animals common?
Example:
"This site is at the top of a small hill, offering great views but little tree cover—bring a sunshade! The road is gravel, so a high-clearance vehicle is recommended in wet weather."
4. Highlight Nearby Activities & Attractions
Let Hipcampers know what they can do nearby without repeating your Property Description.
Example:
"A short walk from your tent, you'll find a trailhead leading to a scenic overlook. The lake is a 5-minute drive away, where you can rent kayaks and fish."
5. Use Concise, Engaging Language
Avoid overly detailed, complex descriptions—make it easy to read.
❌ "The location of this camping spot is adjacent to the primary entrance road, making it a convenient yet less isolated experience with moderate tree coverage and some exposure to open areas, offering a balance of accessibility and partial seclusion."
✅ "This easy-access site is close to the main road but still feels private, with scattered trees offering some shade."
6. End with a Call to Action
Encourage Hipcampers to book!
Example:
"Looking for a peaceful, shaded retreat near the river? Book this site now and enjoy the best of nature!"
By following these tips, you’ll create Site Descriptions that help Hipcampers easily choose the best spot for their adventure. Keep them updated based on seasonal changes and camper feedback to ensure accuracy. Happy hosting!