Pricing your Hipcamp effectively ensures you attract campers while maintaining profitability. The right price depends on factors such as location, amenities, competition, and seasonal demand. Here’s how to determine the best pricing strategy for your listing.
Research Local Rates
Start by looking at other Hipcamp listings in your area. Compare their pricing, amenities, and the number of reviews to see what campers are willing to pay. If a listing has lots of reviews it’s a good signal that it is performing well and is charging campers a fair price. If there are no comparable properties in your area, research pricing at local state parks and public campgrounds. Once you’ve established the general prices in your vicinity, consider how your property compares. If your Hipcamp offers unique features, such as waterfront access or an especially secluded setting, you may be able to charge more than the local average.
Consider Your Site Type
The type of accommodation you provide significantly impacts pricing. Primitive tent sites typically cost less than RV sites with hookups, while unique stays like cabins, yurts, or treehouses can command higher rates. Consider the level of comfort and experience your site offers when setting your price and keep this in mind when doing your local research.
Below are average prices for different types of accommodations offered on Hipcamp, though these numbers can still vary significantly by location:
- Tent Sites: $10-30 per night
- RV sites: $20-50 per night
- Structures (cabins, glamping tents, yurts, treehouses, etc.): $75+ per night
Factor in Amenities
Amenities can add value to your listing and justify a higher price. Features such as bathrooms, showers, fire pits, picnic tables, or RV hookups can make your property more appealing to campers. Beyond our Hipcamp Toilet Policy, there are no minimum requirements when it comes to amenities, and many Hosts offer primitive campsites that are still very popular and lucrative. All the same, as a general rule, the more you can provide the camper, the more you’ll be able to charge.
Adjust for Seasonal Demand
In the majority of regions, camping demand fluctuates throughout the year. There’s a peak season (typically summer and around public holidays) and an off season (typically in the winter time, though this can vary depending on your local climate). When researching the typical pricing in your area, remember to check both peak-season and off-season rates at other properties to see what they charge. Then factor this into your own pricing. Charging slightly higher rates during peak seasons, weekends, and holidays can help maximize earnings, while lower rates in the off-season may attract more bookings and maintain steady income.
Adjust for Weekly Demand
Many campers prefer to travel on weekends, meaning you may see higher demand from Friday to Sunday. Consider setting higher rates for weekends and offering a small discount on weekdays to encourage bookings during slower periods. This can help keep your site occupied more consistently throughout the week. On holiday weekends you can also automatically apply holiday pricing that covers the extended extra holiday days too.
Be Open to Change
Pricing is not a one-time decision—successful Hosts regularly adjust their prices based on booking trends and feedback. If you’re unsure where to start, it’s often better to price on the low side to build momentum and attract early bookings. Once you establish a strong reputation and steady demand, you can gradually increase your rates. Similarly, if initial bookings are slow, this could be a sign that you have over-priced your listing. Consider lowering your price or adding extra value, such as a free bundle of firewood.
By setting competitive and flexible pricing, you can attract more campers and maximize the potential of your Hipcamp site. You can update your pricing anytime in your Host Dashboard, so don’t be afraid to experiment and refine your approach over time!
Other resources
- How do I change my price?
- How do I set up pricing for additional adult and child Hipcampers?
- How can I change my site price for specific nights? [Desktop]
- How do I offer weeknight discounts?
- How can I automatically adjust pricing during holidays?
- How do I charge a pet fee?
- Can I charge a cleaning fee?
- How do Extras work?
- What if I price higher on Hipcamp than I do on other platforms?