Your Property description is one of the most important parts of your Hipcamp listing. A well-written description helps campers understand what makes your property special and encourages them to book. Here’s how to craft an engaging and effective description.
1. Start with a Strong Introduction
Begin with a compelling overview of your property. Highlight its most unique and appealing features in a few sentences. Consider what makes your land special—scenic views, remote tranquility, family-friendly activities, or unique accommodations?
Example:
"Nestled in the rolling hills of Vermont, our 20-acre farm offers stunning mountain views, peaceful meadows, and a crystal-clear creek perfect for cooling off on warm days. Whether you're seeking a quiet retreat or an adventure in nature, this is the perfect escape."
2. Highlight Key Features
Describe the main features that campers will find on your property. This should include:
- Landscape & Scenery: Forested, open fields, mountains, lakes, rivers, etc.
- Wildlife & Nature: Birds, deer, wildflowers, starry skies, etc.
- Activities: Hiking, fishing, tours of your land, helping feed the animals, etc
- Local Attractions & Landmarks: nearby forests, beaches, or parks (include a rough driving time).
- Accommodations & Amenities: Fire pits, picnic tables, showers, toilets, drinking water, etc.
Example:
"Wake up to the sound of birdsong and enjoy a morning coffee overlooking our peaceful pond. Hike through 5 miles of private trails or drive 20 minutes to Smith Rock State Park for kayaking and rock climbing. At night, gather around the fire pit for unbeatable stargazing."
3. Set Expectations Clearly
Be upfront about what Hipcampers can expect, both good and bad. This helps prevent misunderstandings and ensures happy guests.
- Accessibility: Is a 4WD vehicle needed? Are roads paved or gravel?
- Cell Service & Connectivity: Is there Wi-Fi or cell signal?
- Weather Considerations: Can it get muddy? Windy? Hot?
- Wildlife & Bugs: Are there bears, mosquitoes, or other things to be aware of?
- Host interactions: Who will Hipcampers be interacting with? A family? Dogs? No one there, totally private?
Example:
"Our property is best accessed with a high-clearance vehicle, especially after heavy rain. Cell service is limited, making this a great spot to unplug and enjoy nature. In summer, bring bug spray to keep mosquitoes at bay!"
4. Show Personality & Storytelling
Your land has a story—share it! Hipcampers love knowing about the history, passion, or personal touch behind a property.
Example:
"This land has been in our family for four generations, originally used for cattle grazing. Today, we’ve transformed it into a nature retreat where visitors can reconnect with the outdoors."
5. Use Clear, Concise, and Friendly Language
- Keep sentences short and easy to read.
- Write in a warm, inviting tone.
- Avoid overloading with details—focus on what matters most.
Example:
❌ "The property features a plethora of native flora and fauna, including but not limited to various species of deciduous trees, mammals, and avian wildlife."
✅ "You’ll find towering oak trees, deer roaming at dawn, and hawks soaring overhead."
6. End with a Call to Action
Encourage campers to book by reinforcing why they’ll love staying at your site.
Example:
"If you’re looking for a peaceful escape with breathtaking sunsets and endless adventure, book your stay with us today. We can’t wait to host you!"
Final Tip: Keep It Updated!
Seasons change, new amenities get added, and experiences evolve. Regularly update your listing to keep it fresh and accurate. Consider adding a regular reminder in your calendar so you don’t forget.
By following these tips, you’ll create a compelling property description that attracts the right campers and ensures they have an amazing stay. Happy hosting!