Building relationships with local businesses and community groups can be a great way to increase awareness of your Hipcamp and attract more visitors. It’s also a great way to foster good will towards your Land and demonstrate the contribution you can make to the local community. Here are some effective ways to market your Hipcamp locally:
Partner with Local Businesses
Many local businesses interact with travelers, tourists, outdoor enthusiasts, and event organizers. Consider:
- Cafés, restaurants, and pubs – Ask if you can leave flyers or business cards promoting your Hipcamp.
- Outdoor gear shops and bike rental businesses – These attract adventure seekers who may be interested in camping.
- Tourism offices and visitor centers – Many provide information on unique places to stay in the area.
- Farmers markets, Farm Trail programs, and artisan shops – These are great places to reach people looking for local and sustainable travel options.
Offer Exclusive Deals or Referral Programs
Encourage local businesses to refer guests by offering:
- Incentives for customers of specific businesses (e.g., "Show your receipt from [local café] and get a free campfire bundle").
- A referral program where local businesses receive a small reward for sending guests your way.
Connect with Community Groups and Organizations
- Hiking, cycling, and outdoor clubs – These groups often look for new places to explore and stay overnight.
- Local event organizers – Festivals, retreats, and workshops may need nearby accommodation options.
- Scouting groups, school groups, and nonprofits – Some may be interested in group-camping experiences or outdoor education opportunities on your Land.
Promote Through Local Media
- Local newspapers, magazines, and blogs – Reach out to writers who cover travel, outdoor recreation, or local businesses.
- Radio stations and community newsletters – Many are happy to feature unique accommodations and experiences.
- Social media groups – Share your listing in local Facebook groups or community forums where people discuss travel and outdoor activities.
Host Local Events or Open Days
Invite locals to experience your Hipcamp firsthand by hosting:
- A community campfire night – Let locals see what makes your Hipcamp special. Be sure to check out our fire safety guidelines first!
- Workshops or classes – Partner with local experts to offer nature-based activities like foraging, outdoor skills, or stargazing.
- A local business networking event – This can introduce your Hipcamp to potential partners.
Encourage Word-of-Mouth Recommendations
- Ask happy Hipcampers to spread the word to their friends and family.
- Offer incentives for guests who refer new visitors or tag and share a story about their stay on social media.
- Make sure guests have a fantastic experience so they naturally recommend your Hipcamp to others.
Return the favor
Remember, building strong relationships with local businesses works both ways. If you support and recommend local businesses, they are more likely to do the same for you. Here are some ways to give back:
- Feature local businesses in your Hipcamp listing description (e.g., "Enjoy breakfast at [local café] just 5 minutes away!").
- Provide Hipcampers with a list of recommended local spots and services.
- Share and promote local businesses on your social media channels.
- Offer discounts to employees of local businesses as a thank you for referrals.
By actively engaging with local businesses and communities, you can create strong connections that help bring more visitors to your Hipcamp. Start small, build relationships, and spread the word about your unique camping experience!