How do I market my Hipcamp Property on Instagram?

Instagram is a social media platform for sharing photos and videos with the world, and can be an especially great tool to engage with guests and generate more bookings.

Instagram 101 for beginners

• Lean how to create an account step-by-step (click here for slides)
  
  
• Watch webinar recording. Passcode: 9bYXdvJ=

What makes a great Instagram bio?

• Your Instagram bio is the most important element to get right, here’s how to do it (click here)

Instagram 201 for intermediates

• So you have an Instagram account set up, but want to check you’re doing everything right? (Click here for slides)
  
  
• Watch webinar recording. Passcode: ?JgW4Ad0

Instagram 301 Masterclass

• Instagram reels are the fastest way to be recognised and the best way for us to share your content. If you’re not posting reels you’re missing out. Learn how!  (Click here for slides)
  
  
• Watch webinar recording. Passcode: YE3+P@x1

Once you have your account set up properly, including a great bio with a link to your Hipcamp property, we encourage you to get active! Remember, there is no wrong post, just leanings! You can always hit delete.

Experiment and have fun.Be sure to tag and mention Hipcamp in all your content so our social media team sees it and can share and send you more attention!

Tips from our team:

• Post regularly
  • Take and upload some captivating photos and reels of your property (aim high for 1 post per week, increasing up to once per day!)
  • Check out our Hipcamp Instagram for more post inspiration
    
    
• Start following accounts
  • Follow friends and family, as well as other Host accounts

• Experiment with “Reels”
  • Take advantage of the Instagram Reels feature to add some captivating video content to your page
  • Example
    
    
• Engage with followers
  • Interact with any comments you get on your posts, as well as commenting on the posts of people you follow!
    
    
• Share on your “Stories”
  • Utilise Instagram Stories to share casual, daily life updates about your property
  • Example
    
    
• Follow Hipcamp!
  • Follow and tag @Hipcamp for the chance to be featured on our Instagram page. Send us a DM to say hi. :)